CPE course study guides

Study guide for Zappos: Delivering Happiness

The study guide is provided to guide you through the course material in a step by step format.

Reading assignments are for Zappos: Delivering Happiness by Tony Hsieh.

1) Preface

Reading Assignment: Preface <<>> Review Question: # 1

The learning objectives for this lesson are to gain an understanding of:

• Tony Hsieh's career path
• Why Hsieh wrote this book
• Why Hsieh didn't use a ghostwriter

2) Introduction: Finding My Way

Reading Assignment: Introduction <<>> Review Questions: none

The learning objectives for this lesson are to gain an understanding of:

• What the Amazon.com purchase of Zappos meant to Hsieh and his employees

3) In search of profits

Reading Assignment: Chapter 1 <<>> Review Question: # 2-4

The learning objectives for this lesson are to gain an understanding of Hsieh's:

• First business ventures as a child
• Family life growing up
• Experience with his button making business
• High school shenanagins
• Various jobs he had in high school
• Harvard experiences

4) You Win Some, You Lose Some

Reading Assignment: Chapter 2 <<>> Review Questions: # 5-10

The learning objectives for this lesson are to gain an understanding of Hsieh's:

• First job out of college working at Oracle
• Side business "Internet Marketing Solutions"
• Development of LinkExchange business
• Offers to buy LinkExchange
• Rapid growth of LinkExchange

5) Diversify

Reading Assignment: Chapter 3<<>> Review Questions: # 11-17

The learning objectives for this lesson are to gain an understanding of:

• Startup of Venture Frogs investment fund
• Initial idea for Zappos
• Why Hsieh played poker
• The effect of parties, raves and PLUR in Hsieh's business vision

6) Concentrate Your Position

Reading Assignment: Chapter 4<<>> Review Question: # 18-26

The learning objectives for this lesson are to gain an understanding of the process of:

• Figuring things out
• Improvising inventory
• Setting up warehouse operations
• Juggling cash flow

7) Profits, Passion, and Purpose

Reading Assignment: Chapter 5 <<>>Review Questions: # 27-40

The learning objectives for this lesson are to gain an understanding of:

• Why Zappos relocated to Las Vegas
• How the Culture Book developed
• Branding through customer service
• Development of core values
• The Zappos mission to live and deliver WOW
• Layoffs and pipeline

8) Taking It to the Next Level

Reading Assignment: Chapter 6 <<>>Review Questions: # 41-48

The learning objectives for this lesson are to gain an understanding of:

• The role of public relations and public speaking in Zappos' growth
• The buyout by Amazon

9) End Game

Reading Assignment: Chapter 7 <<>>Review Questions: # 49-50

The learning objectives for this lesson are to gain an understanding of:

• The science of happiness
• Happiness framework
• Aligning business goals with happiness goals